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Title Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
Author Belch, George E. (George Eugene)
Series The McGraw-Hill/Irwin series in marketing
Published Boston : McGraw-Hill, 2007
Edition 7th ed
Detail xxvi, 820 p. : col. ill. ; 28 cm
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Added Author Belch, Michael A. jt.auth
Source Types Book
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