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Title
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
Author
Belch, George E. (George Eugene)
Series
The McGraw-Hill/Irwin series in marketing
Published
Boston : McGraw-Hill, 2007
Edition
7th ed
Detail
xxvi, 820 p. : col. ill. ; 28 cm
Subject
Advertising.
(+)
Sales promotion.
(+)
Communication in marketing.
(+)
Added Author
Belch, Michael A. jt.auth
Source Types
Book
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ศูนย์บรรณสารสนเทศ
หนังสือภาษาอังกฤษ - ชั้น 4
659.1 Be427A 2007
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